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Almost four years after the end of the last series, we are back at Selfridge's and much has changed. The War is over and the store profits from the renewed optimism of the British public. Mr Selfridge has lost his beloved wife Rose, but live goes on and his eldest daughter marries the Russian aristocrat Serge de Bolotoff who brings his mother Princess Marie into the Selfridge household. Agnes is looking forward to the return of Henri and the life they will start together, but this might not be as easy as she thought. Victor has left Selfridge and started a nightclub which draws Selfridge's wayward younger daughter Violette.